GE Lighting launched the first Amazon Alexa integrated product in the form of a smart lamp. It's the first lamp that people can talk to and the first lamp that will actually respond back.

We took everyday moments and sprinkled in people talking to non-smart lamps and our campaign was born. These vignettes lived on their own through social channels and a hero video was created for broadcast. The content was the most viewed through video content for GE Lighting to date.

More components to come soon. 

CW: Rami Levi
CW: Abby Christman
Director: Cameron Harris