Finding Common Ground Case Study
Ahead of this years midterm elections our country is divided more now than ever, especially when it comes to the never ending gun debate. Sandy Hook Promise was founded on the idea that finding common ground is the only way we can move forward to solve hot-button issues.
We launched a series of audio ads featuring 3D audio listening that allows listeners to hear both sides the left and right of the gun debate, all while showing the common ground and purpose we all believe in. Listeners could use their earphones, speakers, etc… to listen to each side or just listen to both and why they believe what they believe.
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