FANDUEL: “MOREWAYS TO WIN”
FanDuel is in the midst of expanding beyond basic DFS to include more games types and now this NFL season- a Sportsbook. With more game modes and legalized gambling, FanDuel now offers more ways to win than ever before. To help push this message this NFL season, we created the iconic multi-sport megastar athlete duo you’ve never heard of… John Moreways & Sammy Win.
Montana to Rice.
Gretzky to Messier.
Stockton to Malone.
And now, Moreways to Win.
Through their storied exploits on the field (or court, ring, track...any surface on which sports are played) the iconic duo will show there's always “Moreways To Win” on FanDuel. This integrated campaign launched with a mix of TVC, digital films, social and strategic influencer partnerships among many other channels including a TV show on FanDuels own national TV channel.
4 Billion Campaign Impressions
Millions of views of content and videos
Millions of New FanDuel Users
#1 Sportsbook in NJ
Featured in The Drum
We launched the first integrated campaign for Legal Sports betting in the country. The campaign ended up covering buses, trains, cars, stadiums, billboards, the radio, pretty much most of New Jersey.
As a big LOTR nerd, I always wanted to get a bit nerdy with some wizardry.
Free Cuts :15 TVC
Digital Short FanDuel Signing Announcement:
We launched Moreways & Win through a signing video announcement on social channels social and publisher platforms.
We leaked several pieces of content that showed off our multi-sport dynamic duo at their best.
Kickasso Influencer Partnership
Influencers such as Kickasso and his Facebook Watch Show helped ground Moreways & Win in reality helping building their personas.
We jumped into cultural moments with other brands to establish our multi-sport megastar duo.