Initially concepted as a proactive college project that went on to win a few advertising awards. The idea then evolved and was used for a pitch to the non-profit in collaboration with Google.
2011: One-Show Single Online Ad: Gold
2011: One Show Website: Silver
2011: One-Show Non-Traditional Advertising: Bronze
2011: Future Lions Finalist
An ancillary packaging design that was made for City Harvest, a nonprofit that feeds NYC's hungry. It's been featured in numerous package design publications and blogs. A reusable version of this bag was later made via BetaBrand, profits went to benefit City Harvest.
2012: Andys Silver
2011: One Show Merit
A small highlight of it making it's way around the internet.