In 2019, Budweiser began brewing all of their beer with renewable energy from wind power. Every can, bottle and keg of Bud in the USA would be brewed with wind. To tell America, we could have used a standard media approach - but instead we used the wind to dictate where our radio campaign and message went.

Awards:

2019 Clios Bronze Audio
2019 Clios Bronze Audio Technique

Case Study