To promote AT&T's new affordable International Roaming data plans we were asked to create an integrated campaign that would highlight it's affordability. The result above are the first of many executions in a campaign where customers could literally "See the World, and See the Savings." We created these hand crafted one of a kind currency collages. Viewers got lost in these pieces of art, where each took three to four weeks to create and the only medium used was U.S. Dollars bills. People were left to see money and the potential savings in a way they haven't seen before. The campaign encompassed print, out of home, digital, time-lapse video.
Illustrator: Mark Wagner
After being received extremely well, we are now in production on new collages which will feature more countries and locations. More to come soon!
*The Film above is to show process and highlight the artist Mark Wagner. This piece is not part of our campaign.