Horse with Harden Case Study

Foot Locker: H.O.R.S.E. with Harden

It's not everyday fans get to play a game of HORSE against one of the NBA's best shooters, James Harden. We created a game of HORSE where fans could go one on one with the great via Instagram, Vine, and Twitter. It was Harden vs. the Internet, best out of three with only one winner.

Foot Locker got a ton of great press, reached more than 61 million people, saw their website traffic increase tenfold, and increased YouTube subscribers by 350%.
 

Awards:

2015 Cannes Silver Branded Content
2015 Cannes Silver Cyber
2015 Cannes Bronze Titanium | Integrated
2015 Cannes Bronze Cyber
2015 Cannes Bronze Direct
2015 Cannes Bronze Mobile
2015 Cannes 6 Various Shortlists
2015 Clios Silver Branded Entertainment
2015 Clios Bronze Branded Content
2015 Clios Bronze Film Craft
2015 Clios Bronze Experimental
2015 One Show Silver Digital
2015 One Show Bronze Cross Platform
2015 One Show 7 Various Finalists
2015 Sports Clios Silver x4
2015 Young Guns: Digital Bronze
2015 Webby Nominee x2
2015 Ciclope Gold
2015 Addys: Digital Silver
2015 Shorty Awards: Social Campaign x2




In Collaboration with:
Jesse Snyder & Tim Wassler

       
     
HORSE with Harden Recap Video

The HORSE Recap Video