We were asked to create a new positive and uplifting full integrated campaign. We traveled to Guatemala and Malawi and recorded the actual heartbeats of children in need using a special stethoscope. We then used them as the beat of a hit song that people can download to help save millions of children around the world. Check out the music video we made for it:
2013 Cannes 1 Bronze , 5 Shortlists for Integrated
2013 Clios 1 Gold, 3 Bronze, 1 Finalist
2013 One Show 2 Merits : Public Service Integrated Campaign, Radio
2013 NY Festivals: 1 Silver, 1 Bronze, 10 Shortlists
2013 Webby Honoree
2013 Addys 1 Best of Show, 4 Gold, 3 Silver
2013 Golden Award of Montreux: Digital Integrated Campaign
2013 O'Toole: Best Integrated Campaign of 2012
2013 Luerzer's Archive: Best of Print 2012
New York Times, CNN, USA Today, NBC, FOX, ABC, Mashable, Fast Company, Huffington Post...
Directors: The Fines
Each component of the campaign used and highlighted the recorded heartbeats.
These heartbeat portraits of Save The Children's healthcare workers were made with the recorded heartbeats of the children they help save. Each EKG line was recorded and hand traced to the exact millimeter. Online users were able to go into each portrait to see the face and hear the actual heartbeat of the children.
In addition to this :90 a short documentary was made and featured in numerous news outlets.
For radio, we took our song and stripped it down until all that was left was a child's heartbeat.